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关于国际市场工程学课程项目报名的通知
时间:2012-06-19 来源:bkssz 编辑:bkssz 访问次数:400

各位2011级研究生:

       由瑞典隆德大学和浙江大学控制系、管理学院、工业设计系共同举办的国际市场工程学课程项目将于2012年9月至10月在浙江大学举行,项目在控制系选拔4-6名同学2011级研究生参加,请想参加的同学发送报名邮件到dinglz@zju.edu.cn。邮件题目为“隆德项目报名”,邮件中包括:姓名、学号、联系方式和英语水平。报名截止时间为6月23日中午12点。(前期已经报名的同学不用再发邮件,如欲撤回申请,请发邮件给dinglz@zju.edu.cn)。项目简单介绍和项目具体安排如下:

iMDE

International Market Driven Engineering

(2012-05-05)

 

 

 

Introduction

The world is becoming more international and cutting edge knowledge in marketing as well as engineering in a global world is becoming a valuable asset on the job-market. There is a lack of people with skills in both fields with the ability to connect market needs and innovations with product development, especially in an international context. International Market Driving Engineering is aimed at providing these knowledge and skills.

 

The course International Market-Driven Engineering is a joint course collaboration that aims at making it possible to intertwine the two disciplines Technology and Management, in Sweden and in China, in four ways; Students, Teachers, Subjects and Cultures.

 

The involved parties are:

1.                LUSEM: School of Economics and Management, Lund University, Sweden

2.                LTH: Faculty of Engineering, Lund University, Sweden

3.                SoM: School of Management, Zhejiang University, China

4.                ID and CSE: Engineering, Industrial Design (ID) and Department of Control Science and Engineering (CSE), Zhejiang university, China

 

Course Details

The course will start on Monday September 10th 2012 and end on Friday October 19 2012. There will be no course activities in the week October 1-7, 2012 since this is a holiday in China. The course will contain a set of lectures as well as a project.

 

Teachers from both disciplines, Technology and Management, from both Lund University, Sweden and Zhejiang University, China will be involved in the course. The project will be done in groups of approx. 7-8 students including both Swedish and Chinese students. At the end of the course the students should present their project through a written project report and an oral presentation. The course language will be English.

 

Additional information

For more information please contact:

1.                Jun Jin, SoM (email:  junjin@zju.edu.cn)

2.                Xinmin, CSE Yang (email: qmyang@iipc.zju.edu.cn)

3.                Luo Shijian, ID (email: sjluo@zju.edu.cn)

4.                Charlotta Johnsson, LTH (email: charlotta.johnsson@control.lth.se)

5.                Carl-Henric Nilsson, LUSEM (email: carl-henric.nilsson@gmail.com)

 


 

 

Course Schedule

 

Week

Date

Lecture

Time

Content

 

 

 

 

 

September 10-14

10/9

L1

13-16

Introduction + Why integrate Business and Technology + Internationalization.

Introduction of project theme

 

12/9

L2

9-12

Innovation-1 (Ideation)

 

14/9

Coaching

9-12

1 hour coaching per group

 

 

 

 

 

September

17-21

17/9

L3

9-12

Innovation-2 (Ideation)

 

19/9

Company visit

afternoon

Ali-pay

 

21/9

L4

9-12

Innovation-3 (Implementation)

 

 

 

 

 

September 24-28

24/9

L5

9-12

Innovation-4 (Examples)

 

26/9

Coaching

9-12

1 hour coaching per group

 

28/9

L6

9-12

Business plans

 

 

 

 

 

October

1-5

1-5/10

 

 

Holliday in China

 

 

 

 

 

October

8-12

8/10

L7

9-12

Product Development, Sourcing and Produciton

 

10/10

Visit to company

 

Sup-Con

 

12/10

L8

9-12

Marketing and Sales

 

 

 

 

 

42

15/10

Coaching

9-12

1 hour coaching per group

 

17/10

L9

9-13

Final presentations

 

19/10

L10

9-13

Final presentations.

End of course